Participants at the Summer Certificate Course in Business Management at AUN found the program to be very satisfactory.
They were mainly staff members of Globacom Limited who had requested the program specifically for their personal development. For many of them, it was very insightful and a new way of learning.
Territorial Sales Manager for the company, Bukar Lawal, said he had enrolled in three similar certificate programs in different fields elsewhere but this was very interactive from the first day of instruction.
“It has refocused my knowledge about how to know the entirety of owning and running a business.”
Manager of Olam Nigeria Limited, Sotubo Michael, who was invited by his friend, also lauded the program.
“When he told me that the program was going to be handled by AUN, and I know that AUN is blessed with seasoned lecturers, so I thought it was going to be beneficial to me.”
Regional Manager for Globacom, Joseph Mshelia, said it was as a result of his high impression that he convinced his wife to participate in the second edition, to be held in Abuja.
Zonal Business Coordinator for the company in the North East Nigeria, Joe Oiyole, said as professionals from industry, and by the nature of the work they do, running a full-time program will always be challenging. That's why they felt the AUN course, which runs only on weekends, was the ideal. He said the interactive nature of all the sessions made it look like a family thing.
There are other things that Mr. Oiyole likes about the program: “The organization, the ambiance, the caliber of the professors, and the people.”
Coordinator of the training and Chair of the Entrepreneurship Management Program, Dr. Hassan Yusuf, said it was another opportunity to showcase AUN’s excellent faculty and learning facilities.
While delivering his session on Strategic Management, Dr. Yusuf stressed the need for a company to continue developing its product, one of the reasons being technology. Other reasons are changes in consumer tastes and preferences and redefinition of value by competitors.
“Any business that offers today what it sold yesterday may be out of business tomorrow.”
VP for University Relations, Dr. Abba Tahir, who facilitated one of the sessions on corporate communications, told participants that it is very important that all staff members in an organization know how to market their company.
“As corporate representatives of Glo, everybody should know everything about your brand image because you are an ambassador of the company.”
He said whenever they are in a position to talk to people about their company, generic talking points should be the same. This is what he termed a unified look and feel in brand deployment.
“Whatever communication or talking points you use for your communication material has to be defined and generic.”
Dr. Tahir identified feedback as a critical element in corporate communication. He said that is what distinguishes verbal from non-verbal communication. He added that in the world we live in today, non-verbal communication is more pronounced.
“We should be more and more careful as corporate individuals with the kind of information we develop, we use and disseminate across to our various clients in the name of our organizations…Your role as a corporate communicator involves defining, designing and deploying your company’s brand image.”
He said in non-verbal communication, there is no opportunity for instant feedback.
“Since there is no chance for instant feedback, whatever material or tool you develop for use, in corporate communication must be craftily, clearly and cautiously defined, designed and deployed so that you don’t give room for silly mistakes.”
Reported by Omorogbe Omorogiuwa