AUN, Silverbird Group Explore Partnership Opportunities

AUN, Silverbird Group Explore Partnership Opportunities

Executive Director of the Silverbird Group--a leading media and entertainment business--Jared Murray-Bruce, visited AUN to explore partnership opportunities with the University, on January 17.

Mr. Murray-Bruce met with University leaders including Provost Muhammadou Kah; VP, University Relations, Dr. Abba Tahir; Director of Development, Sameer Yeshwanth, and Dean of the SAS, Dr. Patrick Fay.

Mr. Murray-Bruce believes that AUN has been recruiting the best students across the continent since inception and described the exploratory meeting as impressive. 

“Something that we in Silverbird are always looking to do is build our talent pool and also work with a lot of young professionals,” he said at the meeting.

The discussion explored various areas of partnership that can possibly lead to the establishment of the School of Media and Film.

Dean Fay said the Communications & Multimedia Design program is undergoing expansion. He listed the four concentrations in the program as Radio, Television, and Film. The others are Public Relations & Advertising, Journalism, and Multimedia Design.

He added that the university produces students for the industry and it is very important that such a partnership is maintained since it can help to know exactly what the entertainment industry needs.

Provost Kah lauded the impending collaboration which could lead to the emergence of a unique and innovative school that would respond to the needs of the creative industry.

“I think it is a huge opportunity for Silverbird to put its footprint in a substantive way in a very progressive world-class private university. The next new school within our growth path is the School of Media & Film. That school will have the entire value chain of the evolving entertainment industry to prepare the future talent base of creators of valuable content.”

He added that the partnership will benefit youths in general as they are very eager to join the entertainment and the creative industry.

“And youths are naturally drawn to anything digital. So, if we partner with reputable companies like Silverbird, and connected to a high-quality private university, we can accelerate optimizing the potential of the youth in the creative industry.”


Reported by Omorogbe Omorogiuwa