Recruitment Workshop: Quality Students Make Great Universities

Interim Provost, Dr. Ahmad Hosseini, has urged AUN recruiters to focus on attracting students who can withstand the rigors of liberal arts education.

“Focus on bringing quality students, because a university without quality students is not a university,” Dr. Hosseini said while formally opening a marketing/recruitment workshop on the main campus on May 5.

“It is extremely important to meet the vision of the AUN Founder.  His intention was to make this University the premier university in Africa.”

The University’s drive to recruit excellent professors will be futile if students are not academically sound to match, Dr. Hosseini added.  “No matter how effective we are in recruiting quality faculty, if a student is not able to carry the level of expectation that the faculty has in the classroom, the whole education system fails.”

The senior management the University, including all the deans, attended the all-day recruitment workshop.

During his introductory remarks, the AVP of Marketing & Recruitment, Julius AyukTabe, explained the workshop’s rationale as a strategy to involve all stakeholders in the task of increasing enrollment for fall 2017.  He requested the deans to explain in details to recruitment staff exactly how they would want their programs marketed to candidates outside.

The Interim Dean of SAS, Dr. Jacob Udo-Udo Jacob, said the University has succeeded in attracting quality professors from everywhere.  “I think we have the best of faculty that any university can hope to have in this continent.”

Dean Oladejo Justus Olowu of the School of Law said there are many opportunities at AUN.  “I was outside when I was recruited for AUN.  I saw a well of opportunities.  I saw a lifeline, not only for Nigeria, but for Africa.”

Dean of the School of Graduate Studies, Dr. Charles Nche, said the concept of the workshop was to seek opinion from stakeholders, and that the workshop is one example of using teamwork as a means to achieve more.

Dean Mathias Fonkam of SITC counseled the recruiters to project the uniqueness of AUN and its programs, including the diversity of its faculty.

Other key presenters whose contributions greatly added value to the presentations included AVP Abba Tahir on public sector recruitment and Senior Director Usoh Usoh, who spoke on the alignment of University events and logos to brand marketing.

Executive Director of Communications, Daniel Okereke, acknowledged that AUN has a great story to be told.  “And we are telling it, employing the latest technologies, reaching new frontiers, and we shall continue to tell it.”  Okereke implored deans and heads of units to take full advantage of the Communications Department’s state-of-the-art multimedia equipment and in-house expertise to develop visual campaign materials to market their programs and attract students.  “Our department is essentially a support facility for marketing, recruitment, and management of corporate brand perceptions,” he explained.

There were several other presentations from the stakeholders in student recruitment, including from the Advising & Retention unit (Ms. Jelena Zivkovic), Bursary unit of Finance (Nwanshak Tongnan), and the OpenERP unit of Information Systems Gabriel Fuster).

By Omorogbe Omorogiuwa

American University of Nigeria
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Adamawa State, Nigeria

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