Major in Marketing (B.Sc)

The Marketing program requires 27 credit hours (9 courses).

MKT 301: Consumer Behavior (3)
MKT 302: Marketing Research (3)
MKT 303: Marketing Communications (3)
MKT 401: Marketing Strategy (3)   
MKT 402: International Marketing (3)

      
The remaining 12 credit hours (4 courses) can be selected from the list below:
MKT 304: Sales Marketing Strategy(3)
MKT 305: Distribution and Supply: Chain Management (3)
ECO 301: Intermediate Microeconomics (3)
FIN 310: Analysis of Financial Statements (3)
MGT 300: International Business (3)   
MGT 380: Project Management (3)
 

 

 

 

American University of Nigeria
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Yola Township bypass
PMB 2250, Yola
Adamawa State, Nigeria

Tel: +234 805-200-0703

          

 

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