Major in Communications and Multimedia Design (BSc)

 

Career Direction

Communications and Multimedia graduates can embark upon rewarding and prosperous careers in fields such as journalism, government or corporate relations, advertising management, marketing communications, digital design, animation, broadcast media production, mediation, public affairs, public policy, media policy and regulation, speech writing, print, electronic or online reporting and/or editing, media planning and buying, sales promotions, public relations, etc. They can also be social media entrepreneurs.

 

Concentrations

The following is a description of the four areas of Concentration in CMD.

 

Public Relations & Advertising (PRAD)

The PRAD concentration focuses on principles and strategies of public relations and advertising, including the branding of products through tools of marketing communications. Courses ensure a broad understanding of consumer behavior, targeting audiences, deciding strategy, and creating goal-directed advertising and PR campaigns for business organizations, governments, communities, causes etc.  Students are exposed to various elements in PR & Advertising ranging from public diplomacy to contemporary approaches to marketing communications.   This concentration is a training ground for PR practitioners, ad account executives, media planners, media buyers, ad layout & design specialists, ad copy writers, brand managers, interactive media advertising specialists, marketing communications researchers, etc.

 

Journalism

The journalism concentration trains students to become Journalists who are sensitive to Africa’s development challenges.  Through courses such as Peace Journalism, Online/Digital Journalism etc, students are trained to tell stories sensitively using modern platforms.  Students learn to become creative and analytical writers. They also learn fair and accurate reporting using multiple sources. Most journalism graduates plan to seek jobs in newspapers (online and print), magazines (online and print), wire services, special interest publications. The AUN journalism concentration is a training ground for careers as electronic and print reporters, editors, producers, copywriters, scriptwriters, news/project managers, copy editors, correspondents, columnists, or editorial writers.  Graduates can also look forward to becoming social media entrepreneurs, drawing on the tools of new media to maintain a strong voice online.

Multimedia Design

The multimedia concentration provides students with the skills needed to succeed as professionals in photojournalism, graphic design, multiple media use and applications, digital audio and video production, media producing, animation, videography, multimedia design, web design. Skills are taught within the context of visual storytelling assignments and include a thorough discussion of communication ethics and standards.

 

Radio/Television/Film

The Radio/TV/film concentration is designed for students interested in joining the ranks of professional TV program producers and filmmakers.  Students learn the rudiments of organizing and structuring audio and visual material in cinematic formats. Students are also exposed to scriptwriting, radio, television and film production, cinematography, film directing, third world cinema, documentary film, film criticism and blacks in film. Students learn to write, direct, edit, and exhibit short films on celluloid, and they develop critical thinking in order to analyze the powerful aesthetic, psychological, and socio-political influences of film, Radio and TV media.

 

The Bachelor of Science in Communications and Multimedia consists of a total of 124 credits with 72 credits from Major and Major elective (concentration) requirements.  This entails 51 major requirements, 21 major electives chosen from a bouquet of courses within a chosen concentration.

The requirements are outlined in the tables below:

CMD Major Requirements (48 Credits)

Course Code

Course Title

Units

CMD 110

Introduction to Communication Studies

3

CMD 120

Writing for the Mass Media

3

CMD 121

Principles of Multimedia Designs

3

CMD 211

Globalization, Development & the Mass Media

3

CMD 212

Principles of Public Relations & Advertising

3

CMD 213

Principles of Journalism

3

CMD 220

Intercultural Communications

3

CMD 223

Foundations of Broadcasting

3

CMD 310

Research in Communication

3

CMD 312

Theories of Communication

3

CMD 313

Media Law and Ethics

3

CMD 315

Public Speaking & Event Management

3

CMD 413

Social Media Dynamics

3

CMD 490

Senior Research  Project

3

CMD 491

Senior Research Project II

3

CMD 493

Communication Internship**

3

CMD 495

Capstone Career Project

3

**   Students will not be allowed to register for an internship (CMD 493) until they have completed 90 credit hours (12 credits of which must be within the area of concentration).

Journalism Concentration (21 Credits) Students choose any 7 courses

Course Code

Course Title

Units

CMD 207

Peace Journalism

3

CMD 221

Newswriting and Reporting

3

CMD 224

Online /Digital Journalism

3

CMD 329

Photojournalism

3

CMD 425

Feature Writing

3

CMD 324

Editorial and Critical Writing

3

CMD 325

News Editing and Production

3

CMD 417

Foreign Correspondence

3

CMD 418

Specialized Reporting

3

CMD 412

Public Diplomacy

3

 

Public Relations & Advertising (PRAD) Concentration (21 Credits) Students choose any 7 courses

Course Code

Course Title

Units

CMD 421

Media Relations

3

CMD 432

Community Relations

3

CMD 323

Advertising Creative Strategies

3

CMD 412

Public Diplomacy & Strategic Media Interventions

3

CMD 414

Management of Advertising  Agencies & Public Relations Consultancies

3

CMD 416

Advertising/PR Campaigns

3

CMD 225

Business Communications

3

CMD 443

Economic & Social Issues in PRAD

3

CMD 448

Integrated Marketing Communications

3

CMD 115

Basic Photography and Videography

3

 

Radio/Television/Film Concentration (21 Credits) students choose any 7 courses

Course Code

Course Title

Units

CMD 445

Screenwriting

3

CMD 444

Cinematography

3

CMD 419

Web Broadcast Operations

3

CMD 326

Radio, FILM & TV Production

3

CMD 319

Announcing & Performance

3

CMD 330

Film & Video Editing

3

CMD 115

Basic Photography & Videography

3

CMD 217

Broadcast Media Aesthetics

3

CMD 435

TV/Film Directing

3

CMD 221

Newswriting and Reporting

3

 

Multimedia Design (21 Credits) student choose any 7 courses

Course Code

Course Title

Units

CMD 115

Basic Photography & Videography

3

CMD 125

Introduction to Visual Culture

3

CMD 424

Multimedia Authoring

3

CMD 226

Design Studio

3

CMD 311

User Experience & User Interface Design

3

CMD 322

Website & Mobile App Design

3

CMD 215

Descriptive & Illustrative Drawing

3

CMD 327

Digital Animation

3

CMD 328

Multimedia Graphics Designs

3

CMD 323

Creative Advertising Strategies

3

 

Communications & Multimedia Double Concentration

Students enrolled in the Communications and Multimedia Design program may pursue a second concentration; however, students must satisfy the requirements in both concentration areas. Minimum Total Graduating Units: 123

Major Electives (12 credits)
Students must complete twelve (12) credits at the 200 level or above in any of the following disciplines: Marketing(MKT), Computer Science(CSC), Information Systems(INF) and Communications(CMD). Students are encouraged to consult with their academic/faculty advisor to identify appropriate courses to satisfy this requirement.

 

 

 

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