TEL 610: Telecommunications Markets, Business cases, Strategy, Product, Marketing and Pricing

The emergence of increasingly complex and intelligent next generation telecommunication networks (NGN) driven by customers’ desire for ubiquitous and real time access to multi-media information has come with uphill challenges to regulators and other policy-makers within the context of managing regulatory expectations in general, and, marketing in particular. It is therefore crucial that key players within the  regulatory environment understand the shifting marketing dynamics within the industry whereby regulators are not only  increasingly adopting entrepreneurial approaches to regulation but also have the responsibility of understanding how NGN technologies can be marketed to meet the expectations of increasingly fragmented consumers. This course would allow participants to understand both traditional and emerging marketing concepts/frameworks applied to NGNs within the regulatory space.

Course Description

Learning Outcomes:

At completion, participants would have acquired: