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School of Business and Entrepreneurship

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Chair of Business Administration and Marketing

Ph.D., Management, Usmanu Danfodiyo University, Sokoto, Nigeria

Dr. Hassan Yusuf holds a doctorate degree (PhD) in Strategic Management from Usman Danfodiyo University, Sokoto, Nigeria, a master’s degree (Master of Business Administration) from Bayero University, Kano, Nigeria, and a Bachelor’s Degree (B.Sc.) in Business Administration from Ahmadu Bello University, Zaria, Nigeria. Before joining AUN, Dr. Hassan lectured in the Department of Marketing, Federal Polytechnic, Bida, Nigeria.

Graduate courses: Corporate Strategy, Environment of Business.

Undergraduate courses: Business Policy and Strategy, International Marketing, Entrepreneurship, Marketing Strategy, Consumer Behavior, etc.

Strategic Management, Marketing Management, and Entrepreneurship.
Full Member, Institute of Strategic Management, Nigeria (ISMN), and an Associate Member, National Institute of Marketing of Nigeria (NIMN).

  • Recurrent Failure of Bank Mergers: A Review of The Causes And Strategies For Success.
  • Brand Management: Insights and Managerial Implications.
  • Assessing The Economic or Value-Maximizing Rationales For Bank Mergers And Acquisitions in Nigeria.

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