Faculty & Staff
Cornelius B. Pratt
Cornelius Pratt joins AUN from the Klein College of Media and Communication at Temple University, in Philadelphia, USA, where he has been a professor since 2006. He was on the faculty at Michigan State University, in East Lansing, from 1991 to 2002, the last eight years as professor. His research focuses on communication for national and regional development, particularly in emerging economies; international and strategic communication (public relations); and crisis communication.
He has been cited as one of 18 “dominant scholars . . . in crisis research” worldwide, in a study titled “Has Crisis Communication Been Studied Using an Interdisciplinary Approach? A 20-Year Content Analysis of Communication Journals,” International Journal of Strategic Communication, 8 (2014), pp. 29-44. He is accredited in public relations by the Public Relations Society of America, New York City. He holds graduate degrees from the University of Minnesota--Twin Cities.
- CMD 211, Globalization, Development and the Media;
- CMD 212, Principles of Public Relations and Advertising;
- CMD 310, Research in Communication Studies;
- CMD 312, Theories of Communication.
- Communication and development
- strategic communication
- Association for Education in Journalism and Mass Communication
- “Grounding Civic Engagement in Strategic Communication for China’s Public-Health Programs: Air-Quality Campaigns as a Case Study. Public Relations Review, 43(2), 2017, pp. 461-467.
- “Theoretical Approaches to Normativity in Communication Research,” Communication Theory, 27(2), 2017, pp. 176-201.
- “Pakistani Government-News Media Relationships: How Relevant are Western Journalistic Values?” Journalism Studies, 18(1), 2017, pp. 65-85.
- “‘Communicating Development’—A Cultural Shift: Emerging Discourses on Entrepreneurial Development and Poverty Reduction by Nigeria’s Banking and Microfinance Sectors,” Critical Arts: South-North Cultural and Media Studies, 30(5), October 2016, pp. 709-727.
- “The American Dream: A Growing Reality or a Shrinking Prospect?” Journal of Zhejiang University of Media and Communications, 22(5), October 2015, pp. 49-55. (In Chinese. Translated by Xiaoqin Huang. English-language version available from author.)
- “Factors in the Cross-Cultural Adaptation of African Students in Chinese Universities,” Journal of Research in International Education, 14, August 2015, pp. 98-113.
- BOOK CHAPTER PUBLISHED IN 2017: “Culture as Communication: Tokyo Electric Power Company and the Fukushima Daiichi Nuclear Power Plant.” In Amiso M. George and Kwamena Kwansah-Aidoo (Eds.), Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives. The Institute of Electrical and Electronics Engineers, Professional Communication Society, Professional Engineering Communication Series. (Hoboken, NJ: John Wiley, 2017), pp. 153-166.